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6
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11
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Test Your Marketing Intuition: Which call-to-action won?

18 hours ago Alexander65624
5
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52
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Headline Writing: How a junior marketer beat the CEO’s headline by 92%

17 Feb, 04:50 MikeG772
3
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57
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Email Summit: Testing timing and format elements in follow-up email

11 Feb, 04:50 MichaelP739
6
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139
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Marketing Optimization: How to design split tests and multi-factorial tests

23 Jan, 04:50 PatrickVrona760
5
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182
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Marketing Metrics: Why all numbers aren’t created equal

16 Jan, 04:50 KevinMather819
2
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124
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Free Marketing Tools: 11 worksheets, spreadsheets, and calculators to help make your next optimization project a success

31 Oct '11, 05:50 StacyM773
1
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88
views

B2B Lead Testing: “Cheap” data is actually expensive

26 Oct '11, 05:50 EPagen783
0
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0
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85
views

Marketing Optimization: Measuring the potential force of your value proposition

27 Sep '11, 05:50 Bryan ♦♦778
0
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0
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138
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Artificial Optimization: Why at least 40% of marketers shouldn’t test

23 Sep '11, 05:50 JBerardi789
3
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0
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235
views

Banner Design Tested: How a 35% decrease in clicks caused an 88% increase in conversion

09 Sep '11, 05:50 PatrickVrona760
0
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0
answers
81
views

Email Test: Shorter copy brings 100% more total clickthroughs

07 Sep '11, 05:50 JBerardi789
2
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0
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240
views

Customer Value: 4 tips for crafting segmented value propositions

17 Aug '11, 05:50 ArgilWheelock825
2
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0
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173
views

Value Proposition: How headlines helped lead to a nearly 29% conversion boost

12 Aug '11, 05:50 Robb789
5
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270
views

Website Redesign: Wondering what to test? Just ask your customers

10 Aug '11, 06:15 Alexander65624
5
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0
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195
views

Marketing Intuition (Contest): Which homepage generated more conversions?

03 Aug '11, 06:01 StevenJohnson840
3
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0
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157
views

Marketing Testing and Optimization: The value of being wrong

02 Aug '11, 06:12 StevenJohnson840
4
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189
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Email Marketing Optimization: How you can create a testing environment to improve your email results

08 Jul '11, 05:50 Bryan ♦♦778
3
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145
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Email Testing: More specific subject line improves open rate by more than 35%

01 Jul '11, 05:50 PatrickVrona760
3
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150
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Lead Generation: Testing form field length reduces cost-per-lead by $10.66

27 Jun '11, 05:50 JBerardi789
0
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277
views

Graphic vs. Text Emails: How differing approaches encouraged future testing

17 Jun '11, 05:50 KevinMather819
4
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0
answers
211
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Evidence-based Marketing: Marketers should channel their inner math wiz…not cheerleader

02 Jun '11, 05:50 EPagen783
4
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0
answers
219
views

Website Messaging: How clarity once again trumped persuasion to the tune of a 200% boost in conversion rate

23 May '11, 05:50 JoelRousch845
1
vote
0
answers
208
views

Optimization and A/B Testing: Why words matter (for more than just SEO)

18 May '11, 05:50 Robb789
1
vote
0
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174
views

Online Testing: 3 takeaways to get the most out of your results

13 May '11, 05:50 PatrickVrona760
6
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255
views

Marketing Optimization: How to determine the proper sample size

06 May '11, 05:50 EPagen783
5
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0
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240
views

B2C Testing: A discount airline looks to increase conversion

27 Apr '11, 05:50 ArgilWheelock825
2
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0
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301
views

Email Marketing Tests: What to do when a radical change produces negligible results

26 Apr '11, 05:50 MikeG772
4
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0
answers
286
views

Homepage Optimization: How a more logical eye-path led to 59% increase in conversions

18 Apr '11, 05:50 EPagen783
0
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0
answers
247
views

Email Marketing: Testing subject lines

15 Apr '11, 05:50 Kallie813
1
vote
0
answers
227
views

Homepage Optimization: Radical redesign ideas for multivariable testing

11 Apr '11, 05:50 Kallie813
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