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Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. In today's Searching for Meaning column, "Search Trademark Hobby Kit," Kevin Ryan asks if they're simply misunderstanding the search realm and buying funnel? |
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Asked: 29 Oct '08, 14:43
Seen: 729 times
Last updated: 29 Oct '08, 14:43
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