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If you've run PPC campaigns for longer than a month, then you've probably hit a wall where no matter how much effort you put into testing and optimizing your ads with the right keywords or copy, the incremental returns are minimal and you just cannot seem to beat your star performers. In a recent experiment, we were able to help North American Spine break through a “wall” to achieve 47% more leads from a PPC campaign. Use your marketing intuition to tell us which of three treatments won ... link |
