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Marketers spend a lot of money on media, often to drive customers to a landing page. Essentially, if you’re spending all of this money to drive potential customers to a website, investing just a little in increasing conversion on that site (more sales, more leads, etc.) can have an outsize impact, as you can see in this research from the MarketingSherpa 2011 Landing Page Optimization Benchmark Report ... link |
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Asked: 12 Dec '11, 04:52
Seen: 348 times
Last updated: 12 Dec '11, 04:52
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