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Part of Brian Carroll and Nicolette Dease's presentation was a case study on finding the most efficient list source based on a test that looked at several different lead sources. The objective of the test was to determine if higher-cost/higher-quality data can drive down overall cost-per-lead, and the primary research question was, “Which campaign data source will drive the most efficient value?” The test design looked at six list segments with 300 accounts and 80 hours of calling per segment. link |
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Asked: 26 Oct '11, 05:50
Seen: 107 times
Last updated: 26 Oct '11, 05:50
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