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A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then PPC started getting more popular with the rise of Google. When that happened, marketers realized that if they made keyword-specific landing pages, they achieved better results from the traffic they were paying for. For advanced marketers, SEO landing pages is an extremely effective tactic, but for the rest, it’s left untouched. link |
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Asked: 21 Oct '11, 05:50
Seen: 207 times
Last updated: 21 Oct '11, 05:50
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