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Paying for traffic to a landing page tends help motivate marketers to optimize that page. Lifts can instantly translate to a tangible decrease in cost-per-acquisition and increased revenue. However, actually getting those lifts on the page is another thing altogether. Denmark-based Saxo Bank was facing that challenge when they met Michael Aagaard, a MarketingExperiments student. Aagaard, Online Copywriter for LandingPages.nu, is a self-described split-test junkie who is also based in Denmark. Aagaard came up with a treatment based on a hypothesis he had about the original page.It turns out, Michael got some impressive results. link |
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Asked: 03 Oct '11, 05:50
Seen: 196 times
Last updated: 03 Oct '11, 05:50
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