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We’re live onsite at B2B Summit 2011, and Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, opened the proceedings this morning by teaching this enthusiastic audience that most marketers can’t even define “value proposition,” much less tell you their own. Dr. McGlaughlin was out to change this helping the audience define the very questions necessary to establish a strong value prop, and differentiate them from competitors. link |
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Asked: 27 Sep '11, 05:50
Seen: 112 times
Last updated: 27 Sep '11, 05:50
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