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Imagine for a second that you’re running a banner ad campaign on a website with a black background. Now, if you were going to choose a color for that banner to get more clicks, would you choose a dark shade of blue or bright yellow? If you’re like me, you would have guessed yellow. Unfortunately for our marketing intuition, a recent test we ran with a Research Partner proves otherwise. link |
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Asked: 09 Sep '11, 05:50
Seen: 270 times
Last updated: 09 Sep '11, 05:50
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