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Copy length. It’s been somewhat of an obsession of mine lately. For marketing copywriting. For content in general. So, I was really looking forward to running a pretty simple copy length test – long vs. short copy. A simple test. However, the interpretation was anything but simple. In fact, at first I thought there wasn’t a significant difference between the control and treatment … until we dove down a little deeper. link |
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Asked: 07 Sep '11, 05:50
Seen: 111 times
Last updated: 07 Sep '11, 05:50
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