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Different people like your company for different reasons. This is part of the difficulty in crafting an effective value proposition. How can you create a single, competitive value proposition that addresses all of your customers? In this post, Senior Research Manager Jon Powell lays out a strategy for segmenting your value proposition to get the job done. link |
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Asked: 17 Aug '11, 05:50
Seen: 274 times
Last updated: 17 Aug '11, 05:50
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