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I recently attended the MarketingSherpa Email Marketing LEAPS Advanced Practices Workshop in Boston and, though these events are always good for new information, I found myself surprised – and even outright alarmed – by one particular statistic cited at the beginning of the event: 61% of companies do not routinely test their email campaigns. link |
Email Marketing Optimization: How you can create a testing environment to improve your email results
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Asked: 08 Jul '11, 05:50
Seen: 220 times
Last updated: 08 Jul '11, 05:50
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