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The way we think about our products can be vastly different from the way our audience thinks about them. This was the case in a recent test we conducted at MarketingExperiments' sister brand, MarketingSherpa. We tested the terms "B2B" vs. "Lead Generation" to see which word resonated best with our audience. Here is what we found... link |
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Asked: 01 Jul '11, 05:50
Seen: 177 times
Last updated: 01 Jul '11, 05:50
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