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PPC ads and email messaging are generally viewed as great channels to optimize dedicated landing pages for. But limiting LPO to just those sources leaves a lot of traffic that's not being effectively utilized. According to a chart from MarketingSherpa's new Landing Page Optimization Benchmark Report, there are three sources of traffic in particular that most marketers are ignoring. Read on to discover what's being ignored so that you can get a leg up on your competition. link |
