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Whether discussing a simple print ad or a complex integrated campaign, a marketer's goal is clear – tell people what you offer and why they should buy from you. If you're clear in your messaging, there's no need for persuasive tactics that don't directly support your value proposition. Still, it's somewhat ironic that simplifying a marketing message can be such a complicated process. In this post, see a recent test conducted on the website of a large international financial services company, pointing out why even the most basic offerings were diluted by an overly complicated process and unclear calls-to-action. link |
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Asked: 23 May '11, 05:50
Seen: 251 times
Last updated: 23 May '11, 05:50
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