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Marketers are very creative people. There is an art to designing messaging, copy, ads, websites and a long list of other assets -- and pulling them into a cohesive strategy. And that strategy must achieve more than aesthetic appeal. Something might look nice or read well, but it's a waste of time if it does not help achieve business results. This is why marketers need to add science to their art. Through experimentation, marketers uncover the best designs and strategies to improve response rates. link |
