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Microsoft, Publicis Form Ad Partnership; Is Sale of Razorfish Involved?
1 points posted about 1 year ago

Microsoft and advertising agency Publicis have formed a advertising alliance, according to ClickZ. The partnership involves online advertising as well as a TV ad exchange. This could put a damper on Google's inititave to create a tv ad exchange. Google is also a partner with Publicis, with the companies having staff working out of each other's offices.


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